Moving into the fourth week of full-time work on a new business I am concerned at how easily distractions can creep into my day and pull me away from my work. Until now I have forced myself to do a quick evaluation by asking myself the following question: “Does this task bring me closer to writing an invoice for a new client?” If the answer is no, then I stop and move to a task that does.

Focusing on the invoice is not the goal per se ‐ improving the site and the product for an end user is going to get you closer to something your clients will happily pull out their cheque books for. The money is a simple proxy for measuring the impact of improvements on the users of the site and by extension my customers.